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Our Approach to Custom Website Design
Website Architecture and Navigation Basics
Basic “On Page” Web Design Optimization Requirements.
Examples of work from our web designers
Web Design Protocol

Our Approach to Custom Website Design

Who media pre-dominantly employs the use of proven open source design platforms for our custom website designs and templates.

By using this approach, we are able to deliver a professionally designed website, within the reach of the average small business owner or individual, by significantly reducing design costs.

With our increasing network of designers, ALL AUSTRALIAN BASED , WHO media is able to deliver a custom designed, multi faceted, search engine friendly and fully functional website, across a variety of design platforms, for all levels of business today in realistic time frames.

We differ from most of our competitors by interacting with designers on your behalf.

We can co-ordinate all your on-line and off-line marketing needs, comprehensively.

When we design sites, we ensure they are:

  • Designed with search engine optimization requirements in place, maximizing your opportunity to be seen on the web
  • User friendly Content Management System. This makes it easy for you to update new content yourself. Giving you more autonomy and flexibility than you could obtain from most design companies.
  • Supplied a plan of action to optimize and make a site visible, both organically and through paid search


All our website designs come with basic on-page optimization requirements in place.
We ensure you start your online journey on a firm foundation and guide you from there.


It is one thing to have an exciting looking website visually or functionally, but:


  • Are people actually finding your site organically, based on your most relevant keyword phrases,or is your site like a billboard in the desert?
  • Is it designed with how search engine robots or spiders actually crawl your web pages,or do they ignore deep crawling your site because of it’s dynamic architecture?
  • What off page SEO techniques are you employing,or does the person who does this for you,not keep you abreast of what is going on?
  • Does your SEM campaign involve PPC only?
  • Does it compliment your offline marketing campaigns?

Website Design Architecture and Navigation Basics

For a website to be successful, it must navigate well for both the user, visitor and search engine crawlers.

Web Designers are responsible for the look and feel of a site for the user.

Search Engine Optimization Professionals are responsible for a site being seen on the world wide web, and being crawled regularly and correctly, by search engine spiders or robots..

There must be a healthy balance between these two disciplines.

Remember, the user experience is always the priority. A website must be pleasing to the eye, simple, employ all basic trust factors and lead a new client through your company like an online presentation.

Your website gives you control over how a visitor is introduced to your company and how it is presented orderly.

SEO is necessary and vital to attract the crawler programs to your site and lead them to all the relevant areas in terms of their needs for ranking your site so your site actually gets indexed correctly and drives free traffic to your site.

Basic “On Page” Web Design Optimization Requirements

Do you have a website already?

Did you do it yourself?

Do you know someone in IT who did it or are they going to do it for you, soon?

All our website designs include:
  • Keyword research
  • Individual title, description & keyword Meta tags for each page based on keyword research
  • Alt text for images
  • SEO friendly urls
  • DIY CMS
  • Free email accounts
  • Html and xml site maps
  • Google site verification
  • Ongoing support

Examples of work done by our Web Designers for our Clients

Our web designers are ALL Australian based, although we have access to a world wide network of web professionals that we employ based on their skill sets in particular fields of expertise. View some of these designs here.

Our Web Designer Protocol

Firstly, what is it you want your site to do?

I.e. will it generate leads or will it be an ecommerce shopping cart?

Secondly, do the keyword research so you will be optimizing on keyword phrases that users will actually be typing into the search engines query box.

Thirdly, analyze your top ranking competitors and reverse engineer their site architecture and linking strategy.

Search engines favor fresh, frequently updated content to serve in their search engine results pages.



Contact us
now for a Free Consultation or Call 1300 400 WHO (946)

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