Online Marketing Agency Brisbane

Google Adwords

As an online marketing agency, our company is involved in all areas of Internet Advertising and Promotion. These include Pay Per Click (PPC) Advertising, Email Marketing, Search Engine Optimization (SEO), Social Media Advertising (SEM) and Social Media Marketing (SMM)


A lot of businesses overlook the true potential here as its where you go to test for keywords that are worth optimizing for naturally and ones that have commercial intent. Though based in Brisbane, we service clients Australia wide as well as Internationally.Including Germany, New Zealand, UK, Ireland, USA, Canada and UAE.

Overview of online marketing

The average person, business owner or executive may have heard of terms like blogging, PPC advertising, optimization, face book, directory submission etc.

They may even be involved in some of these areas in their current advertising campaigns.

Our aim here is to break it down for easy understanding and put some perspective on what’s actually available now and the advantages of doing them all together to increase your return on investment.

Many people we listen to are still unaware of the true potential available in internet advertising, although, this is changing rapidly!

Online marketing encompasses all aspects of internet advertising.

Broadly speaking it can be broken down into the following areas:


*Email Marketing
*PPC Campaign Management
*SEO
*SMA and SMM

We provide all these services as well as training, tools and resources for marketing online today.

Email Marketing

Email marketing requires building opt in lists that can be contacted on a regular basis.

Imagine being able to send out new product releases etc once a month to a list of interested prospects.

It is crucial that any online business is actively capturing email addresses constantly and keeping in touch with people who show an interest in their products or services.

PPC campaign management

Whether it is Google AdWords, Yahoo search marketing, or any other derivative, pay per click advertising is the most essential marketing tool available today.

You can specifically target your prospects when they are looking for your products or services.

By testing conversions on keyword phrases in your PPC campaigns, you will gain an edge on your competition when it comes to organic results.

SEO

SEO encompasses all link building activities such as:


* Blogging
* Forum Posting
* Directory Submission
* Article Marketing
* Press Releases

The basis of search engine optimization is links.

Building back links to your content rich website is crucial.

It is also just as important to get the right type of links as well as have a natural links growth patterns.

This is referred to as off page factors. Off page SEO accounts for approximately 90% of what is required to rank in the search engine results pages.

The key to effective SEO is continuous testing and tracking all aspects of your website and online advertising.

SMA and SMM

Social Media Advertising and Social Media Marketing involve using the power of networking and referrals from groups of similar interest across a variety of platforms in the social arena.

These include sites like Face Book, Twitter, My Space, Squidoo, etc.

For more information regarding the above, contact our consultants now on 1300 400 WHO (946) or email us.

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