The purpose of submitting to directories is to obtain one way inbound links (IBL) to your website.Of all the types of links you can get, these carry the most weight with Search Engines.

It is important to note that it is advantageous to have sites with a higher page rank link to you.

Our directory submission campaigns involve focusing on industry relevant directories for individual business needs.There are also many other popular general directories we submit your website to as well.The bottom line is more traffic visiting your site.

To find out more, contact us on 1300 400 WHO (946) or email us regarding your directory submission requirements.

Article and Directory Submission Explained

Online directories help search engines categorize information on the web.

The benefit to you is that search engines give importance to links found on some of these internet directories.

Ideally, if you can obtain quality, relevant, one way inbound links to your site, you will have a better chance of dominating your industry and become the authority in that space.

Online Directories are a good source of increasing you presence on the web initially.

Best of all, they can also be free.

What is the purpose of Web Directory Submissions?

The primary purpose of submitting to web directories is to send traffic to your website.

This is a good way for a brand new site to obtain free traffic.

It also provides a good way to acquire one way inbound links to your site which will pass some link juice and in turn increase your page rank.

Furthermore, it will only help your organic listings in the search engine results pages for your targeted keyword phrases, if done correctly.

What is an Article Directory and how are these important to SEO?

Article directories can be a good medium for acquiring back links. Simply write your own unique content and submit it to their sites. Good directories can have high search volumes and more likely to send visitors to your site.

People looking for content are able to go to these sites and get what they need.

If your article is accepted and published on other sites, then you get an inbound link to your site for the credit of writing the article.

You can even exchange articles with other industry related sites. This may take time, but it will be worth it in the long run.

Be careful to avoid duplicate content penalties however. When the same article is submitted to many directories, it can have a negative impact on your rankings.

Article - Best Practices for Free Manual Directory Submission

For those on a limited budget, below you will find some submission tips that will start you off on the right foot.

The more successful you become, you will find that outsourcing is the more efficient approach and therefore manual search engine submission services become more attractive.

The tips below are a supplied as a brief overview only.

Submission tips:

-Submit to topically related, SEO friendly sites in your industry as well as more established high PR directories that have been around for a while. The best example would be Dmoz and Yahoo directories. Dmoz is a free human edited directory and is free. Although it takes some time to be accepted.

Yahoo cost approximately $400 per year.

Both of these carry trust and authority with all the search engines.

-Be careful of link farms and bad neighborhoods, these will do more harm than good.

Link farms are sites created for the sole purpose of manipulating or influencing the search engines and the results they return for queries performed on them.

These practices should be avoided at all costs. Sometimes referred as three way linking.

-Be consistent and don’t acquire too many links quickly.

Link building should be done slowly and consistently over a period of time, so as to not trip any search engine filters.

-Manual directory submission is the right way. Beware of companies offering automated services. These will once again do more harm than good.

Your link profile must appear natural and grow consistently over time.

Anyone who promotes software that will automatically submit your websites url to hundreds of directories in a couple of days, does not have your best interests at heart.

The internet is full of scams and charlatans. Be careful.

-Before your manual submission campaign, it is worth taking the time to write several title, description and keywords so as not to have the same content pointing to your site.

This also can have a negative impact on your organic rankings.

Typically, directories will only let you have your official site name as anchor text.

Some will allow extra keywords that are relevant to be added to your title.

The anchor text is the most important aspect of back linking as this is what passes the reputation to the page.

The same anchor text in all your links will be viewed as spamming.

-Paid links are acceptable, although you should use these to get traffic and not Page rank.

-Some directories require a reciprocal link as mandatory.

These don’t carry as much weight as a one way inbound link.

Once again, it doesn’t hurt to have some, but certainly not something you should focus on.

Once again, your main reason for directory submissions is to acquire traffic to your site.

Ultimately, unless you have the time to do this yourself, and you will need to spend a lot of time doing this; it is best left to the professional manual directory submission link building service providers.

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