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Search Engine Optimisation Brisbane
Google Adwords Online Marketing Agency - Advertise and Promote As an online marketing agency, our company is involved in all areas of Internet Advertising and Promotion. These include Pay Per Click (PPC) Advertising, Email Marketing, Search Engine Optimization (SEO), Social Media Advertising (SEM) and Social Media Marketing (SMM)


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Website Design

Our website designs have helped all small to large business owners to achieve their online marketing goals and objectives.

This is because all our websites have SEO principles blended into their designs.

We know what we are doing!

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Domain Name Hosting

Domains are extremely important.

 

Sure, you can have your business name as the main domain, but why not research some search phrases that match your business and register those?

 

We EXCEL in this area


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(Seo) Search Engine Optimisation

SEO encompasses all link building activities such as:

  • Blogging
  • Forum Posting
  • Directory Submission
  • Article Marketing
  • Press Releases

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(Sem) Search Engine Marketing

Our professional and ethical approach to search engine marketing ensures that our clients achieve and maintain

their organic and sponsored rankings in the search engine results pages.

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Blog

Google+

The social glue that creates a single point platform for SMBs


With the recent launch of Google+, there has been considerable focus paid to debating the merits of Google+ vs. Facebook. However, beyond direct comparison of apples and oranges, there’s a bigger story at play here for Google+.

Since its start in 1998, Google has been building and amassing an entire universe of web tools. From email and calendars to Google Docs, advertising, payment processing, site analytics, mobile, and third party apps for everything in between, the ‘Google Universe’ now offers a complete hub for its users.

The missing piece in this Google Universe has always been social…until now. Google+ has the capacity to bring all these tools together with people at the center of their new social hub.

What does Google+ mean for the small businesses?

Google Apps Marketplace and Google’s Chrome Web Store are extensive marketplaces for web applications that host everything from accounting to project management applications, CRM to full blow ERP applications. Google+ Circles provides the social glue for co-workers who are using Google’s business apps.

Google+ has the potential to become the feed or conversation manager for all the apps that are managing activity inside of a business. It offers an expansive, easy to manage to unite all business communications within a Google+’s feed.

Small businesses are migrating, over 3 million so far away from expensive on premise software solutions to Google Apps for their IT infrastructure in the cloud.  This presents Google+ with a unique advantage to penetrate the small business market.

Single platform or best-of-breed?

Another key question for users is whether the benefit of having a series of best-of-breed tools presents a clear enough advantage over a single source for all business interactions. With best-of-breed, users get top-notch functionality and feature sets, however, they’re left with a fragmented experience.

Purchasing managers, IT, and end users are left juggling a patchwork of vendors and individual tools that don’t always play well together. Microsoft for IT, Oracle for the backend infrastructure, Facebook for marketing and social, LinkedIn for work connections, PayPal for payments… integrations across all these tools can be complex and expensive.

When we look back over the history of computing, we see a recurring trend where users migrate from individual tools to a unified platform. It’s a similar pattern with every computing platform since the mainframe.

Traditionally, whenever a new computing platform emerges, a large number of software vendors flood the market and are purchased by business departments or individuals at a high unit cost. Then over time, a unified application emerges on the scene, setting off a wave of conversions away from point pieces to the single solution.

This same pattern is set to repeat with Google, particularly in the small business segment. It’s no secret that small businesses have already been looking to replace desktop software and move toward a web-only environment. Online tools offer an ease of use, accessibility, and low cost that typical enterprise software just can’t match. And even web-based apps can be cumbersome if users are required to jump back and forth between apps and vendors to access point solutions for each bit of functionality.

With the addition of Google+, small businesses now have a complete hub in Google that extends far beyond document sharing. Google offers a viable web-based alternative for all that’s needed to keep the wheels turning day in and day out. In short, it’s becoming possible to run an entire business based on the Google ecosystem alone.

For the small business, we know that simplicity is best. With Google, capital spending goes way down as users can access these tools on the web, and largely for free. Even more importantly, life is much easier for the small business as the full suite of tools is in one place, and integrated right out of the box.

Unlike Facebook, Google+ is less about a place to hang out and connect with friends. Rather, it’s a way to tie all the pieces of the Google Universe together and give easy access to the full suite of Google tools through a single toolbar. History shows that the benefit of an integrated system will draw small businesses away from point, best-of-breed solutions.

Directory Submission Explained

For those on a limited budget, below you will find some submission tips that will start you off on the right foot.

The more successful you become, you will find that outsourcing is the more efficient approach and therefore manual search engine submission services become more attractive.

The tips below are a supplied as a brief overview only.

Submission tips:

-Submit to topically related, SEO friendly sites in your industry as well as more established high PR directories that have been around for a while. The best example would be Dmoz and Yahoo directories. Dmoz is a free human edited directory and is free. Although it takes some time to be accepted.

Yahoo cost approximately $400 per year.

Both of these carry trust and authority with all the search engines.

-Be careful of link farms and bad neighborhoods, these will do more harm than good.

Link farms are sites created for the sole purpose of manipulating or influencing the search engines and the results they return for queries performed on them.

These practices should be avoided at all costs. Sometimes referred as three way linking.

-Be consistent and don’t acquire too many links quickly.

Link building should be done slowly and consistently over a period of time, so as to not trip any search engine filters. Read More

Google Adwords Professional Certified Partner Status Obtained

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WHO media obtains Google Adwords Certified Partner Status Approval

As an example of our continual improvement to servicing new and existing clients, WHO media has qualified for Google Adwords Partner Certification. This qualification was achieved last Friday and has been long overdue.  What this means is that we have satisfied the requirements from Google by having one individual passing the fundamentals and search exams as well as satisfying the ongoing minimum monthly spend requirement of $10 000. (View Press Release here)

Both these exams required us to have a thorough understanding of PPC advertising and the Adwords interface. After undergoing the study and the exam I can honestly say, this program is only for those passionate about increasing their knowledge of Google Adwords and has the desire to provide other businesses, genuine results driven solutions and to stay on top of the changes in the area of Search Engine Marketing.

Whilst we have always been familiar with the basics of the program and successful in the application for our current satisfied client base, our goal to be the best in everything we do has driven us here.

With the increased competition in the market place for companies claiming to be experts in Pay Per Click (PPC), we have found it necessary to obtain the certified partner status to differentiate us from them and be recognised as a true provider of quality Search Engine Marketing services.

All companies who currently have a provider for managing their Google PPC should take the time and check that they are in fact qualified. In our own experiences, it is simple enough to have a basic understanding of the interface, but our studies over time have confirmed there is a lot more to it as well as keeping up with the continual changes within the industry and by Google.

Our existing Pay Per Click clients can expect an increase in their display options and reach for Branding and more focused approach to their ROI. These options include image ads, video ads, mobile ads and rich media display ads to further increase client reach and online presence across Google and their partner networks.

This coincides with the launch of our new improved SEO services. For many months now we have been sourcing new Australian based SEO partners who are able to deliver genuine, results driven, white hat search engine optimisation services that guarantee first page placement of converting keywords.

Google Panda Algorithm Update!

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Google’s recent algorithm update aimed at improving the quality of search results has captured a great deal of attention – both positive and negative. The general consensus seems to be that the results are in fact better now, but still not perfect. Perfection will likely never be achieved, but there are still some glaring criticisms out there about Google’s most recent attempt.

Despite the improvement in overall search quality in general, there have been many sites to suffer the consequences of the update – some deservedly and others maybe not so much. As Google will never reveal its secret recipe in its entirety, there are plenty of clues out there, and even facts that Google will share. You can criticize Google’s mystique all you want, but there’s not denying that they do communicate with the webmaster community to a great extent, even if they don’t always tell you everything you want to hear.

What we know Google is looking at with the Panda update:

- User comfort level in the trust area (think credit card/medicine comments)

- Is it considered authoritative (this would apply some indication of expertise on topics covered, I would think)

- Is the content quality good enough for print? (I’ve seen plenty of crap printed)

- Are there too many ads? (How many are too many, and does the ad network matter?)

- We know Google has its definition of what could be considered low quality

- Google uses a “classifier” to draw a line in the sand

- We know that so far, Google has not used indications from the Chrome Extension (emphasis on so far. Google hinted in the past that this data could potentially be used to tweak the algorithm).

- Google looks at feedback, at least to some extent

- Based on comments from Cutts, Google will tell you why your site dropped (getting that communication flow going may not be the easiest thing to do, but I have personally witnessed Cutts sit down with someone at a conference and look at their site with them.)

- The algorithm can still be gamed. It can still be optimized for. (If you were hit by the update, there are things you can do to get back in Google’s good graces. In other words, you’re not necessarily banned just because of your brand.)

- Most of the changes in rankings will be done algorithmically, but Google will take manual action in some instances (see JC Penney)

-If you use any auto-generated content keep it separated from the original high quality stuff, and block it from search engines. Google’s John Mu said recently, “If you do have such high-quality, unique and compelling content, I’d recommend separating it from the auto-generated rest of the site, and making sure that  the auto-generated part is blocked from crawling and indexing, so that search engines can focus on what makes your site unique and valuable to users world-wide.”

This is basically in line with another statement from Google obtained by Search Engine Land: “Sites that believe they have been adversely impacted by the change should be sure to extensively evaluate their site quality. In particular, it’s important to note that low quality pages on one part of a site can impact the overall ranking of that site. Publishers who believe they’ve been impacted can also post in our webmaster forums to let us know. We will consider feedback from publishers and the community as we continue to refine our algorithms.”

Article courtesy of Chris Crum for WPN.

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237

Optimising Your Google Places Listing

Google Places has Changed

A good amount of people we talk too lately are unaware of Google Places, let alone recent changes in the way they are displayed on the results page.

Research shows, the majority of searches performed on Google are for local products and services.

The recent changes reflect this to deliver more relevant results to users.

So what is Google Places?

Places or Maps is a free service offered by Google that allows all businesses the opportunity to be at the top of Google without exhaustive Search Engine Optimisation (SEO) and costly Pay Per Click (PPC) advertising and promotion.

You do not need a website, though it is always preferable to have one, as you can offer your potential buyers more information about your products or services.

Once again it is Free to set up or claim your Places listing.

The first thing to do is conduct a search for your company in Google places. If you appear already, then claim your listing. If you don’t appear you can sign up here.

who media places

Best Practices for Your Places Listing

The most important thing to remember here is to make sure that all the required information is filled out. This will increase your chances of appearing in what is known as the 7 pack at the top of the page.

You need to be aiming for 100% score. Failure to do so will reduce your chances of appearing prominently.
As with everything in search, the amount of competitors will determine how successful you will be and how easy it will be to rank high.

Other things to keep in mind for optimising your Places listing are:
-You are only allowed to have one address attached to your places account.
-Your business address must exist.
-No keyword stuffing in the title or in any other fields for that matter. Title must be the official name of your business.
-Check that the location marker is correct on the map.
-Get as many of your clients to post reviews on you.
-Submit to as many respected and trusted local directories as you can. These are called citations and are valued by Google. Make sure the information is consistent in all your submissions.
For help in optimising your Places listing you can email us here. We charge $120 for a complete review.

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